SÄRSKILD officially started on the 2nd of November, 2018 to honour my grandma who inspired me to do more. She was like a second mum to me growing up as my parents were full-time workers.
Personally, I have been an absolute admirer for art - even though I started studying in my last years of high-school. I’ve never had a favourite in art, and probably wouldn’t be able to rattle off any names, but I do admire my personal friends who create some amazing work.
The brand name “SÄRSKILD” is a Swedish word which translates to ‘Special and Unique’. At the time of making the name, I started to become obsessed with Swedish culture. Each piece is designed with meaning. Personally, I’m a sucker for meaning. Each design is either handcrafted or printed or supported locally. I’ve wanted to create a brand so I didn’t have to work in an office or do something day to day. I find working for myself gives me confidence to do so much. It lets me support others, support myself and my family and friends.
I wanted to build SÄRSKILD with the purpose to help design a store that would help others. It’s a community where people feel like there is no competition.
As a small business and holding a fear of not being good enough, I felt that SÄRSKILD could teach me that you don’t need to be competitive with other businesses and people, especially in comparison to other people’s works of art - which I do a lot. Hopefully, in the future, I’ll be able to take part with other creators and build a stronger community.
As being part of the fashion community, it is a big responsibility to take part within our climate and environmental impact. At the moment, I aim to only work with businesses and wholesalers that aim to keep free-trade and focus on improving themselves.
My end goal would be to own a community store where people can learn and be creative with different artists as well as enjoy a hot chocolate (I’m not a big fan of coffee!)